Monthly Archives: November 2015

B2B Content and Those Stubborn Ground-in Stains

What’s the difference between B2B and B2C content? I’m not going to tell you. I’m going to show you. Let’s go and wash our clothes. Here’s how B2C P&G gets its clean laundry message across: NEW! Tide Ultra Stain Release … Continue reading

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B2B Marketing Is Harder than B2C Marketing

Reason # 1 — We’re Not Natural Members of the Marketplace We marketers are (generally) not a member of the Tech marketplace we’re marketing to. In B2C spaces, we’re all familiar with the products we market—Milky Ways to mattresses to … Continue reading

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