You can’t swing a mouse online without hitting foolproof tips for writing headlines–compelling, effective, magnetic, sure-fire–all kinds of headlines. All the same advice, and not all of it applicable to B2B copy.
Here’s a better way
Copy the trade magazines.
Headlines attract readers and readers attract revenue. Editorial boards spend money answering the big Headline questions. Their magazines are where the research exposes itself. Analyze them. When do they use rational verbs and when comparatives? How many ask a question? How many puns? When are they dull?
That forms a real basis for both the structure and creativity of your headlines.
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